Viacom's New Branded Content Offering Will Help Launch M&M's Caramel This Summer

The campaign includes custom linear and Snapchat spots

Viacom is debuting a new way to help brands launch their products, and it’s kicking things off with M&M’s largest product launch in the company’s 75-year history: M&M’s Caramel.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.