Marketing Innovation

Viacom's New Branded Content Offering Will Help Launch M&M's Caramel This Summer

The campaign includes custom linear and Snapchat spots

Viacom's Epic campaign for M&M's Caramel kicked off during last month's MTV Movie & TV Awards.Viacom
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By Jason Lynch

June 6, 2017

Viacom is debuting a new way to help brands launch their products, and it’s kicking things off with M&M’s largest product launch in the company’s 75-year history: M&M’s Caramel.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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