Viacom’s Brands Will Join Pluto TV on May 1, Company Unveils New Digital Studios Lineup

Monthly digital impressions have doubled since last year, to 3 billion

Viacom is creating half a dozen digital spinoffs featuring correspondents from The Daily Show With Trevor Noah. Comedy Central

Viacom used its second NewFronts appearance to lock in its content plans for Pluto TV, the free, ad-supported streaming service the company bought last month that will be the cornerstone of its streaming strategy.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.