Viacom’s Agency Upfront Dinners Will Focus on Company Growth, Not the Potential CBS Merger

WhoSay and VidCon acquisitions, plus digital and event pushes, offer new opportunities for marketers

As Viacom’s board of directors negotiates with CBS on a potential merger, the company’s CEO, Bob Bakish, and network presidents are focused on this year’s round of agency upfront dinners, which kick off tonight.