ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront

Talent echoes 'simply stronger together' mantra in business-as-usual presentation

ViacomCBS’s annual upfront pitch to marketers this year, like most events held in the last two months, is a virtual one, a side effect of the ongoing Covid-19 pandemic that has shut down television production, halted live sports and thrown the advertising industry into disarray.