ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days

Called ViacomCBS Upfront @Home, the events begin May 18

In lieu of its usual Carnegie Hall upfront, ViacomCBS will unveil CBS' fall schedule during a May 19 virtual presentation. ViacomCBS

A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall—which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic—the company has set a new strategy for its first upfront since CBS and Viacom merged last December.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.