ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days

Called ViacomCBS Upfront @Home, the events begin May 18

In lieu of its usual Carnegie Hall upfront, ViacomCBS will unveil CBS' fall schedule during a May 19 virtual presentation. ViacomCBS

A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall—which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic—the company has set a new strategy for its first upfront since CBS and Viacom merged last December.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}