ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days

Called ViacomCBS Upfront @Home, the events begin May 18

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A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall—which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic—the company has set a new strategy for its first upfront since CBS and Viacom merged last December.

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