ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer

Company will likely use CBS' Super Bowl 55 broadcast to market the rebranded service, currently called CBS All Access

ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount+ on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney+.