Streaming & OTT

ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer

Company will likely use CBS' Super Bowl 55 broadcast to market the rebranded service, currently called CBS All Access

Paramount+ logo
ViacomCBS will hold an investor presentation on Feb. 24 to detail its new streaming strategy, including Paramount+. Courtesy Paramount
By Kelsey Sutton

January 19, 2021

ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount+ on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney+. 

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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