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ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount+ on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney+.
The rebranded service, which will replace the long-operating streamer CBS All Access and will include new originals from across the ViacomCBS portfolio, will arrive in the U.S., Canada and in Latin America on March 4, and will premiere in the Nordics on March 25, the company said.
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