ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer

Company will likely use CBS' Super Bowl 55 broadcast to market the rebranded service, currently called CBS All Access

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ViacomCBS will hold an investor presentation on Feb. 24 to detail its new streaming strategy, including Paramount+. Paramount

ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount+ on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney+. 

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.