ViacomCBS Preps Connected Video Advertising Platform for Fall

Part of upfront talks, EyeQ will unify digital video buying across CBS Interactive, Pluto TV and Viacom video

ViacomCBS is unifying connected video assets across CBS Interactive, Pluto TV and Viacom video on a singular video advertising platform to debut during the upcoming broadcast year.

EyeQ, the name of the new platform, will make 50 million monthly unique viewers in the U.S. available to marketers across the recently combined company’s video assets, which range from on-demand and live streamers like CBS All Access and Pluto TV, CBS Interactive assets like CBS Sports HQ and CBSN, and digital videos coming from Viacom brands like Comedy Central, Nickelodeon and Paramount Network.

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