TV Upfronts

ViacomCBS Preps Connected Video Advertising Platform for Fall

Part of upfront talks, EyeQ will unify digital video buying across CBS Interactive, Pluto TV and Viacom video

ViacomCBS and EyeQ logos
The new platform, which is part of ViacomCBS' upfront talks, will become available Oct. 1. ViacomCBS
By Kelsey Sutton

August 4, 2020

ViacomCBS is unifying connected video assets across CBS Interactive, Pluto TV and Viacom video on a singular video advertising platform to debut during the upcoming broadcast year.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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