ViacomCBS Preps Connected Video Advertising Platform for Fall

Part of upfront talks, EyeQ will unify digital video buying across CBS Interactive, Pluto TV and Viacom video

The new platform, which is part of ViacomCBS' upfront talks, will become available Oct. 1. ViacomCBS

August 4, 2020

Key insight:

The one-stop-shop platform comes as digital and streaming video viewership has climbed, and some marketers' budgets are tightening.

ViacomCBS is unifying connected video assets across CBS Interactive, Pluto TV and Viacom video on a singular video advertising platform to debut during the upcoming broadcast year.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.