How ViacomCBS’ Netflix Experiment Helped Evil Shift Homes From CBS to Paramount+

When linear ratings faltered, company’s rival offered ‘proof of concept’ of show’s streaming prowess

When the supernatural thriller series Evil premiered on CBS in September 2019, it became an instantly acclaimed hit among critics, who praised the writing and performances on the chilling series. Despite the praise, though, it struggled to find a linear audience—which is when ViacomCBS turned to Netflix to try an experiment.