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As the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore.
VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early October, ViacomCBS will allow marketers to use VideoAmp TV viewership data to guarantee their linear media transactions against age and gender demographics, as well as customized segments created using its Vantage, ViacomCBS’ advanced advertising platform.