Viacom on Sunday announced it would launch a premium movie network, aligning its Paramount Pictures unit with the studios Metro-Goldwyn-Mayer and Lionsgate, in what could be construed as a frontal assault on CBS Corp.’s Showtime Networks.
Expected to go live in the fourth quarter of 2009, the as-yet-unnamed movie channel will have the exclusive pay-TV rights to titles culled from the three studios, as well as the MGM subsidiary United Artists and the Paramount offshoot Paramount Vantage.
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