Since wrapping last year’s upfronts, no media company has changed as drastically as Viacom. It has a new permanent president and CEO in Robert Bakish, a new ad sales chief in Sean Moran and—now that plans for a merger with CBS have been scrapped—a new direction, which Bakish unveiled last week.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in