Viacom Is Swapping Its Elaborate Upfront Spectacles for Intimate Dinners With Its CEO

The gatherings with agencies will begin in March

Since wrapping last year’s upfronts, no media company has changed as drastically as Viacom. It has a new permanent president and CEO in Robert Bakish, a new ad sales chief in Sean Moran and—now that plans for a merger with CBS have been scrapped—a new direction, which Bakish unveiled last week.