Viacom Goes Big With Trevor Noah’s Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

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Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all its major networks.

The show will air simultaneously on Comedy Central, MTV, VH1, Spike, BET, Nick at Nite, MTV2, CMT, TV Land, Centric, Logo, MTVU and VH1 Classic, among others. The Daily Show's national ads will remain the same across the simulcast.

The network made the announcement this morning, as Noah met with reporters to debut his new Daily Show set. 

This will be the second time in a month that Viacom has utilized its cable networks for a simulcast. In August, the company aired the MTV Video Music Awards across 10 Viacom networks, up from just four networks the previous year. The experiment drew 9.8 million viewers in total, but just 5 million on MTV, which was a viewership low for the telecast.

Jon Stewart's poignant Daily Show farewell on Aug. 6, which aired only on Comedy Central, drew 3.5 million viewers in live-plus-same-day ratings. That number jumped to 5.1 million in live-plus-three numbers, making it the most-watched telecast in Daily Show history.

Kevin Hart will be Noah's first guest on Sept. 28, followed by Tinder co-founder Whitney Wolfe on Tuesday, Gov. Chris Christie on Wednesday and Ryan Adams, who will be performing a song from his cover of Taylor Swift's 1989 album, on Thursday

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.