With Viacom-CBS Reunion, a Formidable Streaming Force Emerges

Deal combines companies' considerable AVOD and SVOD offerings

After a summer of negotiations, CBS Corp. and Viacom on Tuesday announced an all-stock merger of the two companies, creating a media behemoth that will boast $28 billion in revenue and 4.3 billion cumulative TV subscribers around the globe.

The combined company, named ViacomCBS, isn’t as big as some of its competitors. Disney, AT&T (which owns WarnerMedia) and Comcast (which owns NBCUniversal) have all added significantly to their entertainment and tech offerings through mergers or acquisitions within the last decade.

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