Streaming & OTT

With Viacom-CBS Reunion, a Formidable Streaming Force Emerges

Deal combines companies' considerable AVOD and SVOD offerings

Despite its smaller size compared to rivals, the newly formed ViacomCBS has a head start on streaming.Illustration: Trent Joaquin; Sources: Viacom, CBS
Headshot of Kelsey Sutton
By Kelsey Sutton

August 14, 2019

After a summer of negotiations, CBS Corp. and Viacom on Tuesday announced an all-stock merger of the two companies, creating a media behemoth that will boast $28 billion in revenue and 4.3 billion cumulative TV subscribers around the globe.

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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