As more and more people stay inside their homes to slow the spread of COVID-19, ViacomCBS is unveiling a PSA campaign that aims to “communicate the importance of social distancing” at such a crucial time.
The effort is being led by the company’s portfolio of entertainment and youth brands—which includes MTV, Comedy Central, CMT and VH1—in partnership with the Ad Council.
As of now, the campaign includes a set of fairly generic mobile ads that encourage people to stay home, regardless of whether or not they have symptoms.
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