Coronavirus

Viacom and Ad Council Debut #AloneTogether, a Social Campaign About Social Distancing

Ads encourage young people to stay home—and presumably watch TV

ViacomCBS and the Ad Council are pushing #AloneTogether messaging.ViacomCBS
Headshot of Minda Smiley
By Minda Smiley

March 17, 2020

As more and more people stay inside their homes to slow the spread of COVID-19, ViacomCBS is unveiling a PSA campaign that aims to “communicate the importance of social distancing” at such a crucial time.

Headshot of Minda Smiley

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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