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Versus continues to draw a crowd with its coverage of the 2010 NHL Stanley Cup Playoffs, averaging 1.31 million viewers with its first four games of the Conference Semifinals.
The Comcast-owned network is on track to put up cable’s best NHL postseason deliveries in a decade. Through Sunday night, the network’s Semifinals deliveries are up 91 percent from last year’s 689,000 viewers. Male demos also are up significantly, including men 18-49 (up 69 percent) and men 18-34 (up 78 percent).