Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
When the name Netflix was still synonymous with red envelopes and DVDs by mail, Uzo Aduba joined the cast of a comedy-drama called Orange is the New Black. The actor was drawn to the unique storytelling of the book-based project, even though she wasn’t quite clear on the distribution platform.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in