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All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season's most ambitious moves yet.
As the comedy Playing House returns for its second season tonight at 10 p.m. ET/PT, USA is debuting a new windowing structure in which viewers can watch the following week's episode on VOD immediately after the broadcast. The VOD episodes, exclusively sponsored by Toyota, Samsung and Comcast (which owns USA parent NBCUniversal), include custom-created spots from those three brands.
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