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The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings.
The NBC drama is the top-rated new show in the 18-49 demo this fall and was the first freshman series to receive a full-season order. It also topped all new fall series in Facebook and Twitter interactions on opening night, according to Nielsen social content ratings released this morning.
The Nielsen data, which looked at social media interactions around new shows that premiered between Sept.