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Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna’s latest advertising forecast.
Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker economic outlook will cause advertisers to reduce spending in the second half, stronger-than-expected political advertising will lessen the impact on the media industry.