As the U.S. continues to recover from the Covid-19 pandemic, so does the advertising industry.
In its latest quarterly report, Magna is projecting the U.S. advertising market will grow by $34 billion in 2021 to reach $259 billion, a 15% increase and the strongest growth rate in 40 years. That’s $19 billion and 9% above March’s forecast, when Magna anticipated a 6.4% growth in U.S. ad sales.
The growth is expected to be mostly driven by digital advertising (which will increase 24%), while linear will grow approximately 4%, excluding political (given that 2020 was a presidential election year).
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