Upfronts Will Bring Increased Conversation but Needs a Refresh to How It Handles Data

Measurement will need to be fixed

Advisory Board member Steven Wolfe Pereira shared his thoughts on this year's upfronts. Encantos Media

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends.

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.