Upfronts are always the centerpiece of the TV advertising year. However, between upfronts week in May and the announcements later that summer negotiations are complete, the process has remained secretive, with only a handful of people involved in those high-level talks. Until now: This year, a top TV sales exec agreed to (anonymously) take Adweek behind the scenes, compiling an upfront diary that chronicled each stage of his or her company’s upfront talks.
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