The TV syndication upfront sales marketplace overall is north of 50 percent complete, with one syndicator, Warner Bros. Domestic Television Distribution, more than 70 percent sold out of its 2008-09 ad inventory, Mediaweek has learned from buyers and sellers.
The studio sales teams are continuing to get 7-9 percent cost-per-thousand increases for top tier new and returning shows, and between 5-7 percent for other programming, with daytime being the hot daypart.
The Bonnie Hunt Show from Warner Bros.
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