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Media agency conglomerate GroupM has agreed to prime-time upfront buys for the 2008-09 season with NBC, as well as with Disney-affiliated cable networks ABC Family, Lifetime and A&E, according to sources familiar with the negotiations.
Sources said GroupM has agreed to buy prime-time upfront inventory on NBC for an average overall cost-per-thousand increase of 5 percent over last season, although it has not yet finalized deals for NBC Universal cable properties Bravo, USA, Sci Fi and Oxygen.
Sources
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