TV Upfronts

With Upfront Events Canceled, Here's What Buyers Want From Networks Instead

Info about new ad products and strategies to reach audiences is key, but other traditions aren’t necessary

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It took about one week for the growing threat of the novel coronavirus to obliterate this year’s upfront season, with nearly every media company canceling their planned presentations. May’s annual upfronts week was wiped out in its entirety last Thursday, as every major media company pulled the plug on their appearances over several hours, and most NewFronts presenters also going digital-only.

AMC Networks, which had originally scheduled its upfront event for Wednesday night, is instead creating a screening room to house its messaging and materials for buyers and planners.



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