UnReal's Producers Explain How the Show Will Rebound From Season 2's Backlash

Co-creator Sarah Gertrude Shapiro puts her agency background to use

After UnReal’s critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama—about two women who produce a Bachelor-like reality show called Everlasting—weathered a backlash during its bumpy sophomore season. The show lost ratings and alienated critics with polarizing storylines including a Black Lives Matter-inspired police shooting and an assault on lead character Rachel by her drunk ex-boyfriend.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.