Univision’s Interactive Digital Upfront Is Ready—When the Time Is Right

The schedule will be guided by advertisers' needs

univision news desk
Univision News anchors Jorge Ramos and Maria Antonieta Collins present COVID-19 coverage, which Univision has expanded by six hours each week. Univision

In 2018, Univision became the first upfront presenter to step away from the traditional onstage production in favor of an interactive experiential upfront. As 2020’s upfront conversations and plans continue to shift due the ongoing COVID-19 crisis, the Spanish-language broadcaster is preparing an interactive digital upfront presentation for whenever the time is right.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.