TV Upfronts

Univision's Interactive Digital Upfront Is Ready—When the Time Is Right

The schedule will be guided by advertisers' needs

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In 2018, Univision became the first upfront presenter to step away from the traditional onstage production in favor of an interactive experiential upfront. As 2020’s upfront conversations and plans continue to shift due the ongoing COVID-19 crisis, the Spanish-language broadcaster is preparing an interactive digital upfront presentation for whenever the time is right.

“We want to bring that same kind of innovation as our past presentations, so we are going to do that with some virtual reality and other interactive elements,” said Steve Mandala, Univision’s ad sales chief.



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