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May’s upfronts week—which Covid-19 wiped out last year—is almost back at full capacity for 2021.
Univision is the latest presenter to confirm that it will return to the annual tradition for TV advertisers and buyers. The company has set a virtual event for marketers on Tuesday, May 18—the same time that it would normally have been hosting buyers for its in-person gathering in New York.
The company is following Disney, ViacomCBS, Discovery, WarnerMedia and Fox in returning to its usual May position.
Additionally, ahead of the upfront, Univision will hold a separate virtual event called A New Vision at Univision on March 24.