Univision has lined up three marquee sponsors for its upcoming competition series ¡Mira Quién Baila! (Look Who’s Dancing!), cutting the rug with Chevrolet, Target and AT&T.
Each of the three clients will be integrated throughout the series’ run across Univision’s linear TV, online and mobile platforms. The executions are designed to add to the show’s narrative arc; for example, the automaker will be featured by way of a “Chevrolet Immunity Pass” that will grant immunity from elimination to one couple per week.