Univision Deportes is looking to capitalize on the burgeoning and lucrative world of fantasy sports, launching a fantasy soccer league in the U.S.
Univision Deportes Fantasy marks the first time the sport has had its own fantasy league stateside, a result of the growing popularity of soccer in recent years. The final of the Women's World Cup earlier this month drew 25.4 million viewers to Fox, though that was likely boosted by having the U.S. team in, and subsequently winning, the final.
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