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Univision’s PrendeTV, the first free ad-supported streaming service created exclusively for the U.S. Hispanic audience, debuted today.
Top line
PrendeTV launched with more than 40 streaming channels and 10,000 hours of VOD content, spanning movies, international drama series, reality shows, children’s programming, telenovelas and sports programming.
Between the lines
PrendeTV is the first big project from Univision’s new owners and executive team, which includes CEO Wade Davis and ad sales chief Donna Speciale.
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