Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Univision’s PrendeTV, the first free ad-supported streaming service created exclusively for the U.S. Hispanic audience, debuted today.
Top line
PrendeTV launched with more than 40 streaming channels and 10,000 hours of VOD content, spanning movies, international drama series, reality shows, children’s programming, telenovelas and sports programming.
Between the lines
PrendeTV is the first big project from Univision’s new owners and executive team, which includes CEO Wade Davis and ad sales chief Donna Speciale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in