UK Retailer Very Asked Brits to Help Create a New Video for Madness’ ‘Our House’

The video, debuting on ITV, is the culmination of a month-long search for families

a woman singing into a paintbrush and several people painting behind her
Families answered a call to be in Very's recreation of "Our House." Very

As the British public has been stuck inside for the majority of the past year, the home has become the center of everyone’s universe. To tap into the one-year anniversary of that experience beginning with the first U.K. national lockdown, British online retailer Very has launched a spot that aims to highlight the role the home has played during that period.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.