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Just two weeks ago, the International Advertising Bureau had deemed this year’s Digital Content NewFronts the “new NewFronts.” Indeed, the 2020 slate is going to be very different—just not the way the IAB had initially intended.
The spread of the novel coronavirus, which the World Health Organization declared a pandemic today, prompted the IAB this morning to give companies the option to stream their events instead of presenting live during the weeklong conference. Now, companies are reevaluating their plans, with several of them—including YouTube, Twitter and Meredith—already making the switch to digital-only presentations.