Twitter, Digitas, Amazon Among NewFronts Presenters Not Participating in Postponed Event

Other media companies are still on board, but reevaluating their approach

Not every media company presenter will follow the Interactive Advertising Bureau to its rescheduled NewFronts week in late June.

Following the IAB’s decision Tuesday to delay the NewFronts by nearly two months, to the week of June 22, companies like Digitas, Amazon and Twitter have told Adweek they will no longer appear at the annual series of presentation for media buyers. Twitter was the first to announce it would drop out last week, prior to the postponement, and a spokesperson confirmed that the platform still planned to sit out the June presentation.

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