ePort, the Television Bureau of Advertising’s e-business platform has passed the $100 million mark in order volume, the TVB announced Thursday (Sept. 4). Launched in January, ePort volume is now increasing at a 17 percent rate.
Most of the $100 million in business has been transacted by agencies using Strata’s Eleven product, the first buy system compliant with ePort’s open standards. The non-Strata business was handled through ePort Connect, a special Web-based ePort service designed for smaller agencies that don’t use buy systems.
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