TVB Revises '09 Local Broadcast TV Forecast

As expected, the Television Bureau of Advertising revised downward its 2009 forecast for local broadcast TV. The new forecast calls for spot TV revenue to decline between 7 and 11 percent, compared to the -1 to -5 percent forecast issued in early September. Local spot is expected to be down 4 to 8 percent (compared to the more lukewarm forecast of up 2 to -1 percent).

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