We’re living in a dramatically complicated media world. People are easily distracted, with multiple devices at their fingertips seemingly 24/7. So how can media buyers assure their clients that their spots are being consumed the way they want them to be, and how can TV networks ensure a strong relationship with their advertisers?
Some up-and-coming technologies can measure TV advertising attention data. One such company is TVision Insights, which uses a small computer-vision device placed on top of television sets.