TV Viewers of Lifestyle and News Programming Are More Likely to Watch Ads in Real Time

Networks, ad buyers use new technologies to measure attentiveness

We’re living in a dramatically complicated media world. People are easily distracted, with multiple devices at their fingertips seemingly 24/7. So how can media buyers assure their clients that their spots are being consumed the way they want them to be, and how can TV networks ensure a strong relationship with their advertisers?

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