As this $21 billion television upfront marketplace wraps up negotiations between the networks and media buyers, it may come as a surprise to some that the networks are commanding actual price and revenue increases, landing somewhere north of 8–9% in pricing for primetime, according to some reports. After all, TV’s death—or at least irrelevance as an ad medium—has been predicted for more than a decade now. Roadkill under the tires of the massive digital marketplace.
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