TV Time Spikes for Kids Stuck at Home During Coronavirus

Video games are the biggest driver of growth, according to Nielsen

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It’s no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos—and many of them are playing video games.

From March 16-22, total use of television among people was up 18% compared to the previous week, according to Nielsen. Nearly a quarter of Americans with televisions in their homes watched TV during that week, a considerable uptick from the approximately 20% who used their TVs a week prior.




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