Think About This

TV: The Platform vs. the Art Form

Traditional broadcast television is holding on, but consumers have choices like never before

TV with color bars
TV 'the Platform' will become whatever it becomes, but TV 'the Art form' is doing great.Getty Images
By Shelly Palmer

December 14, 2020

I wasn’t sure about it until lunchtime today, but now I’m sure. TV is dead to me. It’s not only merely dead; it’s really most sincerely dead. Muerto. Over. Stick a fork in it … it’s done! I sat down for lunch and turned on the TV. I wanted to watch some news. You can probably guess what happened.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

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