TV One Touts Key Demo Growth in Virtual Upfront Talks

Cable network, along with sister channel Cleo TV, ramps up original programming

For basic cable channel TV One, elevating Black voices is proving to be good for business.

During a virtual upfront presentation this week, growth was the key word at the Black-owned network, which reaches 59 million households around the country through TV One and 32 million households through sister channel Cleo TV. In the last year, the company saw important growth in its key advertising demos, as the company strategically expands its original programming output to serve its audiences.

“While

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