TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen

Industry group had previously alleged an audience undercount

A computer screen with the Nielsen logo shows a graph with three lines trending downwar.d
The VAB has asked that a third-party auditor provide possible adjustments for Nielsen's numbers ahead of upfronts negotiations. Getty Images, Nielsen

An industry group representing major television networks is demanding that Nielsen have its measurement homework checked.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.