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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

‘Something passing for normalcy’ beckons, but the streaming migration will transform television

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This year’s shifts in the television landscape might not be as seismic as those that occurred in 2020, but the transformation has just begun.Trent Joaquin for Adweek
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By Jason Lynch

January 18, 2021

Where We Were

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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