From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

‘Something passing for normalcy’ beckons, but the streaming migration will transform television

Images from various TV shows
This year’s shifts in the television landscape might not be as seismic as those that occurred in 2020, but the transformation has just begun. Trent Joaquin for Adweek

Where We Were

This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.