From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

‘Something passing for normalcy’ beckons, but the streaming migration will transform television

Where We Were

As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop audiences from abandoning linear TV. A year later, everything has been transformed as a result of Covid-19. And yet, at the same time, nothing has really changed.

Yes, the pandemic supercharged and compressed the industry’s evolution from several years into a few short months. But 2021 kicks off in a similar way as 2020 did: Those same companies are prioritizing their streaming services, in part to grab the audiences that fled linear TV during the pandemic.




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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.