TV Buyers Expect 2020 Ad Spend to Fall 20% From Last Year
But their connected TV and OTT investment will climb 46% in 2021, according to IAB survey
Connected TV and OTT spending are bright spots in the forecast.
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While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will continue to affect the bottom line well into next year.
