Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will continue to affect the bottom line well into next year.
This year’s ad spend will fall 20% compared to 2019—though digital ad spend in the second half of 2020 will be up 13% year over year, according to a new Interactive Advertising Bureau survey of 148 media buyers, planners and brands about how the pandemic will continue to affect ad spend.