TV Buyers Expect 2020 Ad Spend to Fall 20% From Last Year

But their connected TV and OTT investment will climb 46% in 2021, according to IAB survey

Connected TV and OTT spending are bright spots in the forecast. Getty Images

June 16, 2020

Key insight:

With many businesses still sidelined by the pandemic, buyers said their 2020 and 2021 budgets remain in flux.

While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will continue to affect the bottom line well into next year.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.