TV Buyers Expect 2020 Ad Spend to Fall 20% From Last Year

But their connected TV and OTT investment will climb 46% in 2021, according to IAB survey

tvs flying through times square
Connected TV and OTT spending are bright spots in the forecast. Getty Images

Key insight:

While the advertising market has started to show signs of life after being decimated by Covid-19 in March and April, the pandemic will continue to affect the bottom line well into next year.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.