First the good news for network execs: More cable subscribers are starting to use official apps to stream programming. Now the bad news: The apps are proving confusing to customers and nearly impossible to measure.
That's the story at the TV Everywhere panel at the Television Critics Association's semiannual confab in Los Angeles today. TVE usage—the percentage of cable subscribers who have verified to watch content from a network or cable provider over a digital service or app—is at 49 percent as of the last measurements taken, up from 43 percent last April, with a goal of 55 percent by the end of 2015.
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