Convergent TV

TV Apps Were Supposed to Keep People Subscribed to Cable, but They're Creating Confusion Instead

TCA panel laments industry's measurement troubles

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By Jason Lynch

January 7, 2015

First the good news for network execs: More cable subscribers are starting to use official apps to stream programming. Now the bad news: The apps are proving confusing to customers and nearly impossible to measure.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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