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The economy might be in a precarious state, but according to The New York Times, you wouldn’t know it from the way that advertisers are still dropping big bucks on TV.
Last week, as the stock market plummeted, TV companies like CBS, Viacom, and Time Warner all reported strong television revenue thanks to increased ad spending. When asked whether the poor economy would affect TV advertising, they all said that the current ad market was healthy, and maintained an optimistic outlook for the fall season.