Turner's New Ad Lab Advisory Board Tasked With Plotting the Future of TV Advertising

Buyers, academics and technologists meet Thursday

Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the most innovative moves in the television industry this year. But when it comes to determining the future of linear and digital advertising, the company admits it can use a little help.

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